There is a reason for a popularity of gold nanoparticles. Due to unique plasmon properties of noble metals, there is a VERY strong enhacement of absorption and scattering in noble metal nanoparticles. It is translated to the absorption (or scattering) cross-section that is a product of a geometrical cross-section and the efficiency factor. This factor is more than 1, and that's what makes these nanoparticles diifferent from known ogranic chromophores. As of now, one can get about 5-6 orders enhancement in the absorption cross-section when using, say Au NPs as oppose to, say indocyanine green. So, the short answer is that Au NPs have the highest absorption cross-section in this part of the spectrum.
We have developed a new class of xanthene dye, named aminobenzopyrano-xanthene (ABPX) dyes. ABPX dyes show high absorption co-efficient. Please ask anything you if you are interested