One of the strategies multinational used to enter in international market is joint-venture. The question is what challenges and opportunities to be considered when planning an international business venture.
First of all, it should be noted that multinational investments carry many risks but also profit together. Creating a market in the country where the enterprise takes place is a difficult process that requires patience. Possible negative reactions of people in the country or region can be considered as a risk. However, job creation can also provide tax, incentive and some benefits to the country of investment. If promotion is provided, multinational initiatives can make huge gains. For this, consumers should be expected to get used to the product or service
Today's world is closely knit, uses various organizational, communication, and production methods, and is more subject to rapid change than ever before. Some of the opportunities and important challenges of business while going global may be summarized as:
Opportunities
· Access to customers in new countries
· Learning about customers in new markets
· Access to new, cheaper sources of finance
· Government incentives to relocate
· Access to regional trading agreements/avoidance of trade barriers
· Economies of scale
· Access to new resources (e.g. cheap of skilled labour, natural resources)
Challenges
· Establishing organizational structure meeting the global needs
· Changes in the Foreign laws and regulations across the nations
· Challenges of International accounting
· Problems of Cost calculation and global pricing strategy across the nations
· Problems in accepting Universal payment methods
· Changes in Currency rates
· Problems in choosing the right global shipment methods
· Communication difficulties and cultural differences
· Political risks
· Supply chain complexity and risks of labor exploitation
Cross-cultural differences and cultural distance in regard to administrative, legal, economic, geographic, linguistic differences, etc.
In regard to joint venture, this is a whole different ballpark. A really good example for joint-venture multinational business would be the automobile industry in China. China has hundreds of auto manufacturers, yet they also still have the large foreign brands as well. HOWEVER, in order for the foreign MNCs to operate and sell in China, they are required to form a joint venture with a local manufacturer. Otherwise, there are extremely high import tariffs and taxes, in addition to the necessary costly licensing fees and new-energy vehicle quotas to fill. Regardless, for a company like Volkswagen, working together with a joint venture is worth the costs since ~95% of the VW vehicles sold in China, are produced locally. When it comes to a market as big as China, you will inevitably come up ahead even though it may not work for other industries or smaller companies.
You venture into another country when you see the opportunity of satisfying wants and needs of the customers. The challenges you face could be in terms of educating the customers of the product(s) use, pricing correctly , promoting creatively, creating dealer network and after- sales service network, depending on the product.
Greenfield investment is a kind of strategy where you can put or bring ur business overseas. The other one is the “acquisition & merger.” It is an FDI that involves risks sharing among stakeholders and that is the best opportunity if a business wanted to expand overseas. Risk sharing will actually refrain the business from absorbing all the burden especially if it’s new on the trading ground. The risk that I am pertaining to is basically the financial risks. But the consequences might be more to consider involving or between partners because of the share of income percentage. Is 20% - 80% (for you and your partner respectively) good enough for your business? Depends on agreement though...
As it is an international joint venture, a stakeholder is assumed to be the local business.
Challenges: 1. Discourse power (final say) made by proportion of shares or dominant party of business; 2. Interpersonal relationship issues caused by culture and convention.
Opportunity: 1. Better local condition-tailored strategic thinking and planning; 2. Faster solutions and measures.
Undoubtedly, there are more key points than the above-mentioned ones.
That's very much the subject of my next book Going Global on a Shoestring. I am writing exclusively about the software industry, where the barriers to market entry are quite low. The book focus on the first international initiatives and not on scaling to market leadership. My experience and research shows that the challenges and opportunities are highly contextual. You can read excepts from the book on my blog www.tbkconsult.com/blog
when planning an international business venture first thing to be considered is the Laws, Culture, and behavior different from your counterparts. These differences could be the challenges and at the same time, it could also be the opportunity of your venture. Especially when you're making a joint venture.
Oviatt, B. M., & McDougall, P. P. (1997). Challenges for internationalization process theory: The case of international new ventures. MIR: Management International Review, 85-99.
Autio, E. (2005). Creative tension: the significance of Ben Oviatt's and Patricia McDougall's article ‘toward a theory of international new ventures’. Journal of International Business Studies, 36(1), 9-19.
Caprar, D. V., Devinney, T. M., Kirkman, B. L., & Caligiuri, P. (2015). Conceptualizing and measuring culture in international business and management: From challenges to potential solutions.
There are many challenges and opportunities among them 1- An attractive business environment in general for investment 2 - Laws guaranteeing investor rights 3- Freedom to transfer money 4- Labor costs in general are not high 5- A realistic feasibility study by experts specialized in international investment @ Niyungeko Antoine
Language Barriers. When engaging in international business, it's important to consider the languages spoken in the countries to which you're looking to expand,
Cultural Differences,
Managing Global Teams,
Currency Exchange and Inflation Rates,
Nuances of Foreign Politics, Policy, and Relations, etc
This is an interesting question. In terms of challenges there are commercial risks, legal risks, cultural risks and political risks . But for opportunities one can get business partners, more management knowledge etc...