What are the advantages provided by the consumer’s association (engagment)with the brand that distinguish this brand from competing brands?

More Mohammd Ali Hmmad's questions See All

Does any one know, how I can detect human blood from other animals in insect vector ?

Biochemical and Molecular methods please and If any a rapid test from forensic sector.

12 May 2015 6,612 3 View

PACYC PCR not working after several attempts. Would anyone have any suggestions?

So, I have been trying to run a pACYC PCR which will be used later on for a Gibson Assembly. However the PCR is not working. I have already tried gradient PCR and changing extension time; however...

02 March 2021 1,146 2 View

Is there research limitation on the relationships between digital capabilities, market orientation, brand perception and business performance?

I am looking for supporting studies discussing literature limitations on the relationships between digital capabilities, market orientation, brand perception and business performance. Also, a...

14 February 2021 7,457 5 View

What could be an interesting topic for a bachelor's thesis in a finance/marketing/computer science field?

Hi everyone! I would like to write my bachelor's thesis on a topic that's currently relevant in the sphere of finance, marketing or computer science (or if it's possible a topic concerning all the...

08 February 2021 1,300 12 View

What is better for analyzing secondary consumer data STATA, R or Python?

I have started working on secondary datasets (e.g. consumer panel data) and was wondering which of these programs is more effective in terms of coding and analyzing secondary data. Any thoughts?

06 February 2021 6,213 3 View

How to create a Hypothesis and Thesis in a statement?

03 February 2021 4,496 3 View

Which pump is used to transfer low melting temperature liquid metal from one container to another?

I want to transfer GaInSn alloy from one container to another with the help of an electromagnetic pump. Can anybody suggest me which brand or which company supplies these pumps?

25 January 2021 9,481 2 View

Help me conduct a neuroscience experiment for my master's thesis?

22 January 2021 9,994 5 View

Are there any public datasets of consumer complaints about service industries at the European level?

06 January 2021 1,718 2 View

What's the diff. btwn Attitudinal & Psychological factors? Most important, which comprise factors of TPB, TAM (Davis 1989), and contextual factors?

Hi there Sometimes I get confused between psychological & Attitudinal factors. My study is related to the "factors influencing consumer purchase intention towards electric vehicles". The...

24 December 2020 6,065 3 View

Why the taste of foods(item) changes with the sources of fuel we used(bio fuel,wood,dried dung) reality or meth ?

As my experience and many consumer experience they feel the different taste of the same item served cooked in a different source, is it real or not, what is the reason behind this.

24 December 2020 6,476 3 View

Olga Rauhut Kompaniets

It depends on what market do we talk about and what do you mean with consumer engagement (or involvement, co-creation etc.)

Mohammd Ali Hmmad

Thank you for your interest.. I mean the consumer's association with the brand through social media platforms

Piyush Sharma

You may refer to the following articles:

Gómez, M., Lopez, C., & Molina, A. (2019). An integrated model of social media brand engagement. Computers in Human Behavior, 96, 196-206.

Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.