use 10ng per 100bp of purified product for big dye Sanger sequencing
Purify your PCR product in order to remove unincorporated dNTPs (left over from your PCR reaction) primers and salts
This can be done by gel extracting your band from agarose gels or alternatively running 10% of your PCR product on a 1% agarose gel and having confirmed a single specific band purifying the remaining 90% directly without running on a gel e.g gel extraction =
Alternatively you can treat your PCR product with shrimp alkaline phosphatase (SAP) and exonuclease III (Exo) and then ethanol precipitate your treated product
This enzymatic procedure inactivates PCR dNTPs and degrades your primers respectively: