Urban planning has been considered vital for rationalising the growth and development of urban areas. Strength of Master Plans and Development Plans have been leveraged by planners to address the development issues faced by the cities. Despite reckoned to be the best option for planning cities, cities having master plans in position are largely growing in an haphazard and unplanned manner. In majority of cases Master Plans have done more damage than good to the city. What could be the best answer for rationalising the planned growth of cities.