Dear fellow researchers,
We are quantitatively investigating the past research on the impact of internal branding / internal marketing on the commitment of employees to the corporate brand. While doing that, we also intend to include any unpublished studies for a more holistic analysis.
Therefore, if you have done any empirical study on the relationship of internal branding / internal marketing on employee / organisational / brand commitment, we seek the following information for our analysis:
We shall be highly obliged to get the information.
The corresponding author, Atul Prashar, can be contacted at [email protected] or +918800097740.
Regards,
Atul Prashar
+918800097740
Do you mean you are looking for co-authors? Please elaborate.
Atul Prashar , it's an interesting one, why you need unpublish work. are you looking for a Co-author?
We are doing a meta-analysis of the research, and to address the issue of publication-bias, we must include some unpublished studies.
I would recommend reading the following published article:
- Rachel S W Kaplan (2017) Internal Marketing and Internal Branding in the 21st Century Organization, The IUP Journal of Brand Management, Vol. XIV, No. 2, pp. 7-22.
Thanks ! Dr Judeh
I have this article. Good one.
But I am looking for unpublished work - something that is sent for publishing or under review and might get published soon. My study does not impact the publication as I only need the correlations table for the constructs.
- Badges
- Science topic
- Similar topics
- Philosophy
- Esthetics
- Interpretation