Sports media in the world and the Arab world have become very important in the various fields of life of the individual. Their importance is expressed in their ability to transmit and deliver sports news and information in the form of written, audiovisual and electronic messages from the sender to the "audience." Television remains the most important media and communication medium In the present time, despite the progress and development of information and communication technology by virtue of its audio and video feature, which allows the recipient to be placed in an atmosphere that allows it to be influenced. This means that it is available to all, a cultural and sports carrier, Especially as we live in a society of information and rapid knowledge, whose discoveries, innovations and inventions affect people's lifestyles. This development has caused new demands by the sporting public, which is willing to provide more sports television programs To broadcast the news of sports events and competitions, where he earned competing several international sports television channels for the exclusive transfer in the field in terms of coverage of various sporting events in the world and with the increasing spread of television channels, (Adib Khadour: TV studies, 1998, p. 56), especially since the specialized sports channels represent a major step in the concept of communication and sports media, and it is necessary to respond to the audience's expectations and to meet the needs and desires of the " Today, from this point of view, inevitable trends were developed towards watching and watching sports lessons on public and private sports channels, the taste of the public.

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