01 January 1970 1 7K Report

Hi,

I want to study sustainability in firms, particularly at MESO level. I want to explain these levels from a social science perspective. Which one do you propose?

Micro is within the firm and their direct consumers.

Meso is when firms apply business models and collaborate and value co-created.

Macro is a collection of Meso's at a larger scale region, national etc.

What social science theory I can use to explain these levels and the interaction between them?

Thank you.

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