Hi,
I want to study sustainability in firms, particularly at MESO level. I want to explain these levels from a social science perspective. Which one do you propose?
Micro is within the firm and their direct consumers.
Meso is when firms apply business models and collaborate and value co-created.
Macro is a collection of Meso's at a larger scale region, national etc.
What social science theory I can use to explain these levels and the interaction between them?
Thank you.