Article The application of social psychology theories and concepts i...
explains social exchange theory is the most frequently used theory in HTM research and advances some reasons. In addiiton to the ones presented which other reasons you believe justify it''s "prolific" use comparing to other social psychology theories?
Jose Ferreira Pinto
What is/has been social exchange theory contribuition to HTM research?
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Raquel Huete
We tried to explain it in the attached article (in Spanish). SET is simple, easy to survey but useless ant not only for tourism contexts. If social decisions are so easy to predict, sociologist should be replaced by computers in a short time.
Hope you can read Spanish. It is a very interesting question.
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