I am looking for research in the areas of lead generation, customer acquisition and use of media tools and channels in context of startups. Could you please suggest ?
Dear Bijal,
good day
kindly find the attached file regarding one of my researches , it may help you,
best regards,
Dr. Alhaddad
Article The Effect of Advertising Awareness on Brand Equity in Social Media
Dear Bijal,
These two are quite contemporary articles, may help you, to clarify your thoughts.
ALL THE BEST.
Anonymous2013, Feb 24. Start-ups should have selective attitude towards social media. Sunday Business Post.
ANAND, J., 2013, Aug 26. Start-ups breeding ground for new bunch of risk takers. Financial Express.
In the present business environment, social media has become very powerfull media at a very cost effective means. Social media has become less of an optional marketing opportunity and more of a priority for the start up business due to its cost effectiveness and strong interectivity. In fact, platforms like Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation, and customer acquisition strategies for businesses and making the loyal customer and enhahcing brand equity. The social media became a good mean for promotion of product for startups working with smaller budgets and grassroots campaigns.
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