Bijal Mehta

2 Questions 2 Answers 0 Followers

Questions related from Bijal Mehta

Purpose and use of media channels by start-ups to build a brand ?

I am looking for research in the areas of lead generation, customer acquisition and use of media tools and channels in context of startups. Could you please suggest ?

05 March 2016 581 3 View

How can I cross validate an already existing scale in an Indian consumer context?

Mycolleague and I are trying to study acculturation by Indian consumers to a global consumer culture. The scale is already identified. Our question is how and whether it is possible to cross...

24 December 2015 9,869 3 View