Hi everyone!

In my studies, I usually have small size (less then 100), and all these studies have typical design: choosing variables and setting them into a theoritical model and then testing if the observed data fits the model. Can I still use PLS- SEM since this is testing not predicting. And what does predicting actually consist of in a reasearch in Social Social (management or marketing)??? predicting how people would react??? It seems difficult to implement!! Please help me! Thank you!

More Soumaya Elhassouni's questions See All
Similar questions and discussions