“The kids’ sector is in the process of making a structural shift towards digital, with budgets growing at 30 to 50 per cent year-on-year,” ""In five years time, over 50 percent of kids’ marketing activities will be digital,” Dylan Collins, CEO of the digital kids’ marketing platform, SuperAwesome (left), tells ToyNews.
Absolutely the present scenario is facing a difficult situation. Because many small age children's are using mobile phone and other data access to search the message and news... Using this as an opportunity many branded company are taking the advantages for theirs market...they must follow ethical advertising strategy and good quality products...
The kids digital advertising market is is growing year on year. Electronic gadget uses pattern of children are on rise. Most of the companies engaged in kid product are focusing on kids by influencing them digitally. According to one of the study conducted , this market is growing by 25 percent a year, and brands are rapidly shifting their spending on ads to digital. Growth is also expected in programmatic advertising aimed at kids. It’s a complex proposition, and hence need to be planned ethically. Every feature of advertisement need to be analysed based on understanding of user needs.