Dr. Elhassouni

Hi,

We know that constructivism paradigm is used in qualitative research methodology.

Methods such as content analysis, grounded theory and theme analysis can be used in this paradigm. They are based on interviews, observations and documentary evidence. After coding steps and Determine the indicators and dimensions, you can use quantitative research tools such as questionnaire to find relationships and analyze the data (of basic model) with Smart PLC or LISREL software to achieve the final model.

To complete the discussion, I've attached two files.

I hope these files to be useful to you.

Best regards.

There are a very wide range of qualitative methods that can be used within a constructivist approach. I think you need to tell us more about your research interests before we can give you effective advice.

Jean Piaget's theory of Child Development is among the most well-formulated constructivist models. He used both qualitive (e.g., "clinical interview") and quantitative methods (e.g., performance on stage-related tasks) to establish his theory. Piaget was a scientist in the traditional sense, something you might call, "positivism." Indeed, his view of development culminating with hypothetical-deductive reasoning fits perfectly with positivism in Philosophy. This example is all to say I don't feel there is any reason you can't use positivism, constructivism, quantitative methods, and qualitative methods in your work. You would be in good company if you did! Hope this helps some, Soumaya! ~ Kevin

Describing Piaget as a Scientist:

http://www.devpsy.org/questions/piaget_freud_pseudo-science.html

Classical qualitative methodologies according to Cresswell (2013). Precisely, Ethnography, Phenomenology, Grounded Theory, Case Study and Narrative Research. However, there are other qualitative research designs like archival research, action research etc.

However, methodologies like grounded theory or case study can bridge the epistemological gap between the qualitative and quantitative world. That means, there are for instance suitable for mixed method research.

Literature:

Creswell, J, and Creswell, J. (2013) Qualitative Inquiry and Research Design : Choosing Among Five Approaches / John W. Creswell, n.p.: Los Angeles ; SAGE Publications

The issue of whether grounded theory "can bridge the epistemological gap between the qualitative and quantitative world" is heavily contested. Glaser and his followers (e.g., Holton & Walsh) insist that GT does not require any particular epistemology, but Charmaz's Constructivist Grounded theory would be much more restrictive.

FYI Glaser maintains that his version of GT can be used with quantitative methods, but there are very few examples of this.

Thank you very much all of you for your precious answers and advises.. I've been thaught that in marketing research, qualitative research is just a step to build a robust quantitative design methods, exactly as Emadoddin Ghazi and Katie Hope Grobman explained. But...couldn't we just build models and theories without using statictical tools?

The idea that qualitative methods can be used to build aspects of quantitative research would currently be called an "exploratory sequential" design within mixed methods research. But as the field of mixed methods research demonstrates, you can have purely quantitative research, purely qualitative research, or a systematic combination of the two.

Indeed, one of the most common justifications for qualitative research is to build theory (or at a narrower level, to generate hypotheses). In particular, what is known as "Grounded Theory" began with the argument that it is better to generate theory by doing a qualitative analysis of how things actually occur or what people actually think, rather than simply making assumptions about that.

But it is also important to recognize that every field has its own assumptions, which also vary from place to place, and that your work will be perceived and interpreted according to those assumptions. So, the answers you get from an international group of researchers here may not be very helpful in terms of the standards by which your work will be judged in your local situation.

David L Morgan thank you very much for your interest. Actually, sometime, I am in a situation in which I Don't see any Added value in conducting an additional quantitative methods, but, I am afraid qualitative methods alone does not scope anymore any marketing journal. Hard to et published without statistics!!!

If you do not want to do quantitative and statistical studies, the variables in the grounded theory method have predetermined relationships that may help you (although these relationships are assumed true; So I do not recommend it). But there are two other ways. First, put your research results in the form of propositions. Second, provide them in the form of a multi-dimensional model such as taxonomy. Good luck.

thank you Emadoddin Ghazi. Any little book (a sort of guide) for basic equation modeling for dummies to recommand?? Thanks again

Several articles on structural equation modeling are attached.

Thank you very much Emadoddine

I did find one marketing journal that is exclusively qualitative:

Qualitative Market Research: An International Journal

Thank you very much David!

The poles of positivism and constructivism do not exhaust the possibilities as I argue in this

Chapter The practice of quantitative methods

very interesting, thank you very much