I will run an experiment with a driving simulator and oculus rift. I would like to analyse the behavioural responses through video analysis. Does anyone know a scheme of behaviours that is correlated with Sense of Presence?
The ITC-SOPI is one option (Tom Flint linked to it above) if you want to get subjective measures through a subject-provided questionnaire. There have been some studies that you could use to start with for forming an observational scoring technique, but nothing that has been extensively validated. To start, take a look at:
Huang, M., & Alessi, N. (1999). Presence as an emotional experience. In J. D. Westwood, H. M. Hoffman, R. A. Robb, & D. Stredney, Medicine meets virtual reality: The convergence of physical and informational technologies options for a new era in healthcare. Amsterdam, The Netherlands: IOS Press.
Nichols, S., Haldane, C., & Wilson, J. R. (2000). Measurement of presence and its consequences in virtual environments. Internation Journal of Human Computer Studies , 52, 471-491
Meehan, M. (2001). Physiological reaction as an objective measure of presence in virtual environments, Doctoral Dissertation. University of North Carolina at Chapel Hill.
But keep in mind that behavior observation measures of presence can be very difficult. For one, an experimenter bias can exist, where an experimenter reads into a behavioral response too much or too little. You can mitigate this bias by having independent experimenters score the behavioral responses based on a pre-agreed upon scoring system. Of course, this requires that all the experimenters be trained on how to properly encode behavioral responses.
Another issue is that behavioral responses cannot always be generalized across all environments. Often an expected response is limited to the single situation and content where the response was observed. So you would need to be extremely careful with any implications you draw from your experiment.
If you want more information on developing a measurement device for Presence, I'd invite you to read my dissertation, available at http://etd.fcla.edu/CF/CFE0002779/Chertoff_Dustin_B_200908_PhD.pdf.