buzz marketing can be used in tourism management as evangelist marketing, via opinion leaders or thro' community marketing, brand blogging, product seeding...etc

this has some insights,

http://rseweryn.com/article_buzz_marketing.html

Yes you can rely but not 100% be dependent on it. Check Turkishairlines work with middle Eastern influencers, they bring them to Turkey and let them film and that creates some buzz on social media.

according to your example Yasameen Thaer buzz marketing must be with social networking platforms in order to maximize its impact

thanks to share the information

Thank you D A Gayan Nayanajith for this information, I believe that you can rely most on buzz marketing through social media platforms for the examples you provided.

You are welcome...Sorry for late reply...

Typically, buzz marketing is driven by social media word of mouth "influencers" and connectors to share brand information and to proactively start conversations about it. Companies rely on social media …

Mohr, I. (2017). Managing buzz marketing in the digital age. Journal of Marketing Development and Competitiveness, 11(2).

Mahmoud Alghizzawi D A Gayan Nayanajith

Word of mouth marketing or buzz is a means to an end. First define the end and then the tactics to get you to the end. If the end goal is to enter a market and you want to shape the market-place to be receptive, then you should you use buzz, regardless of the industry sector.

How you trigger the buzz however, may be a different ballgame altogether. The levers available to trigger WOM are both traditional and digital. The appropriate mix and optimal combinations will depend on your market structure and the key market challenges that you face.

Equally, if the idea is to drive market share and acquisition, loyalty/repeat or drive "net promoter score," the same tools would still be available, but the exact deployment and triggering will be dependent on the context.