Is customer satisfaction associated with company's average collection period?

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Dominic Callaghan

Hello,

The obvious answer is yes.

See Parasuraman et al, 1985, 1988 and Porter's Gap Theory 1985.

I hope that helps.

Kind regards,

Dominic

Paul Stock

I think customer loyalty is especially important in small businesses although more and more large companies are starting 'rewards' programs, too. Here are some good links that might help you:

http://www.entrepreneur.com/article/233362

http://www.bain.com/publications/articles/customer-loyalty-in-retail-banking-2013.aspx

Mohd Halim Kadri

Thank you Prof