Braun and Clarke have relatively recently redefined their preferred version of thematic analysis as "reflexive thematic analysis." This approach is entirely inductive, and it does not use any pre-determined codes or count in any codes. So, depending on how qualitative or quantitative your approach to content analysis is, thematic analysis might or might not be a good fit.

You can read more about this at Braun and Clarke's website:

https://www.psych.auckland.ac.nz/en/about/thematic-analysis.html

Reza Hadi Mogavi

Reflexive thematic analysis and content analysis are two different approaches. The content analysis uses a deductive approach is merely descriptive while reflective thematic analysis is an inductive approach.

At the outset, content analysis is not a good fit for reflexive thematic analysis. However, it depends on your research methodological approach. The following questions may help you answer your question:

-Is the theoretical underpinning of your research allows a reflexive thematic analytic approach?

-Is your data collection method fits with the reflexive thematic data analysis approach?

You may evaluate your methodology and find out whether reflective thematic analysis good fit or not. Baron and Clarke have developed a checklist for the same, which you may want to use for your study.

https://cdn.auckland.ac.nz/assets/psych/about/our-research/documents/TA%20website%20update%2010.8.17%20review%20checklist.pdf

Hope this is helpful.

With Best Wshes,

Apurva

Apurva Kumar Pandya Thank you so much for your clarifications. I pretty much liked the evaluation link you have shared. It is very useful and helps to think better

My pleasure Reza Hadi Mogavi. I am happy that my inputs are useful for you. Best Wishes for your research.