This question is motivated by the recent debates that sparked around the release of Star Wars: the Last Jedi. The work is challenging the philosophical assumptions of many fans and is eliciting hate on one side, and praises on the other. What I noticed is that for the first time in a long time this allowed me to have philosophical discussions with my non-academic friends. But I'm interested to know if it's a risk in a capitalist society to create such work, or is it actually the engine of the market?

I'd be very glad if you provide some interesting references in your answers, may they be academic or pop-culture related examples from the past. Even if what motivated my question was Star Wars, feel free to provide an answer on the basis of whatever pop culture related work you want.

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