Can trade be something else than free? Can trade still be possible in the absence of competition? We all understand the idea of perfect competition which presupposes among other things trade in homogeneous products. In an economy dominated by services and complex products (that can never be homogeneous) comparison between products is not possible on objective bases. We do not buy products, but images that appeal to us and fit to our self image. Would you consider that the notion of trade and competition should be revisited and maybe redefined?

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