Try to identify which area of business that you like to focus and areas that you have identified research gaps. This will make things easier for you... Good Luck!
It depends on which area of business studies are you interested. management, marketing, financial management etc. Afterwards, use keywords to search for the relevant previous research
You decide what interests you. although it's preferable to choose something similar "Navigating Consumer Choices: The Influence of Artificial Intelligence on Purchase Decisions"
Here are some current and impactful topics for business-related research:
Impact of AI on Workforce Dynamics: Investigate how AI and automation are changing job roles, productivity, and employee morale (Prosci).
Sustainable Business Practices: Examine the effectiveness of sustainability initiatives and their impact on profitability and brand image.
Remote Work and Organizational Culture: Explore how remote work affects team cohesion, productivity, and company culture.
Leadership and Organizational Citizenship Behavior: Study how different leadership styles influence employee engagement and discretionary behaviors (Emerald).
Diversity, Equity, and Inclusion (DEI) Initiatives: Assess the impact of DEI programs on company performance and employee satisfaction.
Choose a topic that aligns with your interests and has ample scope for data collection and analysis.