I have done the flash column chromatography of the crude mixture. After the slow elution at 4% Ethyl acetate in petroleum ether, the polar impurity is separated and there is not signal of the impurity in flash chromatography. when the compound elution starts, the initial non-polar impurity still persists and comes along with the final product. I have tried washing with n-hexane and methanol. The final compound and impurity also goes into the non-polar solvent layer, and methanol layer also have both the compounds. I dont know how to separate this impurity from the final compound. Rf of impurity is 0.98 and Rf of compound is 0.65.