Extravagant weddings among India's corporate elite have become a prominent trend, flaunting wealth in a way that sharply highlights the divide between state-supported capitalism and the impoverished majority. This overt conspicuous consumption demonstrates how the affluent reshape consumer culture through opulent nuptial displays. While the government often forgives the debts of these elites, such lavish weddings accentuate the harsh realities of wealth inequality and crony capitalism, perpetuating and reinforcing India's social hierarchies.
This has always been the case in India extravagant weddings and displays of wealth are not new. In fact, they’ve played a key role in shaping the country’s booming wedding industry and the rise of destination weddings, both within India and among the diasporas. Just recently, a bride went viral for posting a video showcasing all the lavish gifts her father gave her. These displays are celebrated, even aspired to, without much reflection.
The truth is, many practices in India demand greater awareness. We need to stop blindly following herd mentality, especially when it reinforces harmful norms. The government will continue to support capitalism—it always has. But it’s not just about weddings. Social and cultural hierarchies are deeply rooted in the fabric of the country, and they won’t change overnight. The only real antidote is awareness and conscious resistance—not participating in the spectacle for the sake of keeping up.
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