In situation where it is not feasible to quantify DQ dimension due to non involvement of a data set , is it suffice to show the subjective measures directly asked from the customer?
To be more clear, satisfaction of a customer in meeting the desired requirement cannot be objectively measured. In this case is customer satisfaction feedback be sufficient for the successful approval of the project while presenting to a committee?
There are many studies linking subjectively obtained, survey-based measures of customer satisfaction with its outcomes. For a summary, see:
Mittal, Vikas and Frennea, Carly, Customer Satisfaction: A Strategic Review and Guidelines for Managers (2010). MSI Fast Forward Series, Marketing Science Institute, Cambridge, MA, 2010.
http://ssrn.com/abstract=2345469
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