There are 1000 7TM receptors, for example, but many of them exert their effects through G proteins which increase the cAMP in the cell. When cAMP increases, the cell reacts. But if two receptors on the same cell work through the cAMP pathway, how does the cell know what to do when cAMP rises? Is each cell specific to a single receptor that acts through the cAMP pathway? And if that is the case, how is the response determined during the development or maturation of the cell? I understand this could potentially be a huge topic. I'm just looking for a paragraph or two that could point my thinking in the right direction.