How do you marketing for authenticity in your organization?

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Kaleel Rahman

There are nice scales already developed to measure authenticity. The following is one of the good ones:

Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090-1098.

Best wishes!

Salam Jassim Hmood

Thank you, Doctor, Kaleel Rahman for the useful answer

accept my great respect

Samuel Kristal

Here is one more paper

Morhart, Felicitas, et al. "Brand authenticity: An integrative framework and measurement scale." Journal of Consumer Psychology 25.2 (2015): 200-218.

http://www.novasbe.unl.pt/images/novasbe/files/INOVA_Seminars/lucia.pdf

Thank you, Dr. Samuel, I will go through this article.

Regards

Vidya Dalvi

Sorry to mention. The question is not clear and specific.

Kenneth Lui-ming Ngie

The following papers should be helpful:

Erickson, R. J. (1995). The importance of authenticity for self and society. Symbolic Interaction, 18, 2, pp. 121-144.
Gardner, W. L., Cogliser, C. C., Davis, K. M. and Dickens, M. P. (2011). Authentic leadership: A review of the literature and research agenda. The Leadership Quarterly, 22, 6, pp. 1120-1145.
George, B., Sims, P., McLean, A. N. and Mayer, D. (2007). Discovering your authentic leadership. Harvard Business Review, 85, 2, pp. 129-138.
Goffee, R. and Jones, G. (2005). Managing authenticity. Harvard Business Review, 83, 12, pp. 85-94.