I have made measurements of willingness to buy bundles of products (the dependent variable) - 6 products each combined with 7 different products on the basis of two independent variables. Altogether, there are 42 bundles measured for each participant. In addition there are other related independent measures such as the consumption of each product that I want to add as a control.

How do I do that with Anova? Or is it better to use regression where the participant is added as an independent variable?

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