Hi All
I mesured two constructs, intention to book a room (4 items) and intention to book from a web site (3 items), pearson correlation = 0.344**) one of the reviewers recommended me to merge the two scales. Please tell me what's the right way to do that! (both come from the same questionnaire) Factorial analysis of the 7 items at time showed One factor with 60.6 cumulative var
thanks