Impact factor is not the only metric that decides the effectiveness of the research publication? Sometimes public perception is good for some journal in spite of comparatively lower impact factor?
How to decide which journal to prefer if subject criteria is matching?
Hi Savita,
You are correct that Impact Factor alone is not the only metric - and has remained a contested value for some time. However, it remains the 'market leader'.
It depends what you mean by 'public perception'? If you mean the 'general public' they are not that likely to engage with academic journals.
Most journals increase their impact factor - as they address these issue.
Thank you for your answer.
What I mean by public perception is perception by researchers who are working in same field.
But the question is still unanswered.
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