It's metabolically too expensive. You'd really have to figure out a way to metabolically engineer it to meet that demand. There might be a lot of other complications along the way since there's a myriad of chemical pathways and reactions that gets involved. Not a straightforward strategy, but progress is being made in synthetic bio so stay tuned.
The circadian clock community uses promoter:luciferase transformed plants with exogenous application of luciferin as a standard tool for their analysis. The luminescence signal needs to be detected by a lumi-imager or other tool though. If you need a detailed explanation, feel free to contact me directly.
Sean! i saw this project when it was still a kickstarter iniciative.. It was supposed to be done on late 2014, but i haven't heard any news on it. There is a lot potential in using a plant synthetic biology approach and I hope they do achieve it ,or at least lay a foundation for someone else to do it.