I conducted a quantitative study addressing 340 executives. The administration of the questionnaire was held by a panel company. The analyses were conducted using Smart-PLS.
A reviewer asked me: "Can you justify the sample size sufficiency for generalization of your model? What would be the boundary conditions for such generalizability?"
How can I answer this question? (any papers to advise?).
Do I need to ask the panel company "how many executives were targeted?" to obtain a ratio of 340/ targeted population? Or is this just a problem of statistical relevance given the complexity of the model?
Thank you for you help.
In your case, i believe the reviewer is asking why 340 was used as sample? so i guess you can use Yamane 1967 formula in case of known population of interest and in case if its unknown then use number of items time 10 formula
Thank You. I did not know the size of the population of interest. I used G*Power software to estimate a priori and post-hoc sample size.
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