12 December 2016 0 3K Report

I am now  looking at the Elaboration likelihood model studies,  and I' ve found this statement in some articles but could bot really understand it:

"when the elaboration is high/low"

Now, what does it mean to have a low or a high elaboration?

what even confuses me more is that the ELM has two route while it seems that some researchers deal with it as a one variable or one route?!

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