is there a conceptual paper discussing "brand attitude"? is this concept a unidimensional or multi-dimensional?
Have you seen this one?
Thanx a lot Harshvardhan. You must have spent lonf time writing all these references. Thank you very much.
I am adopting a mixed-methods approach. I have done a qualitative bit first and got some findings that I thought interesting and could help me make a contribution. These findings showed me that...
31 December 2019 2,629 3 View
I have a model and it has many construct. Most of these constructs are multidimensional ones (being multidimensional construct is not a main point to discuss in my research!) Let's say that I want...
03 April 2019 3,860 2 View
I want to examine the relationship between A and B, and C is a moderator. I found that the variable "C" which is the moderator has interesting antecedents that I would like to examine. Actually,...
05 June 2018 4,800 0 View
I am looking at the impact of sharing emotions with others. Previous research has shown when individuals share their emotion, sad ones, in particular, they feel better. Now, there is another view...
04 May 2017 1,455 7 View
11 December 2016 3,251 0 View
08 September 2016 2,023 0 View
06 July 2016 6,864 8 View
Attitude-behaviour is well known theory and most of the researchers seem to support it. However, I came across another theory that suggests that the relationship is the other way around, and it it...
05 June 2016 3,706 4 View
What is more appropriate, to examine the impact of services failure/ recovery on brand attitude or brand equity?
05 June 2016 7,905 0 View
05 June 2016 4,680 0 View
So, I have been trying to run a pACYC PCR which will be used later on for a Gibson Assembly. However the PCR is not working. I have already tried gradient PCR and changing extension time; however...
02 March 2021 1,146 2 View
Hi, everyone. I'm a starter to write a paper by Latex. But I have some difficulty using it. I'm writing the paper with 2 columns. And, there is one figure that occupies the 2 both-sides. I want to...
26 February 2021 3,738 3 View
Good morning everyone, Due to the pandemic, I conducted several online surveys. It is quite agile, not at all expensive, but there are several problems: the sample's representativeness and its...
21 February 2021 7,457 3 View
when I put my ZnS solution in the chemical bath, the ZnS oxidizes so there are ZnO peaks appearing because of the reaction with the oxygen in the air, despite the fact that I close the beaker...
14 February 2021 5,778 9 View
I am looking for supporting studies discussing literature limitations on the relationships between digital capabilities, market orientation, brand perception and business performance. Also, a...
14 February 2021 7,457 5 View
I am doing research on the impact of competitive bidding on project success and would like to use SEM. Project success shall be: cost overage, completion time, quality of works and variation...
13 February 2021 4,413 6 View
Hi everyone. We want to know how can I remove the non-specific band amplification on this variant. Although the amplification of non-specific band is not as intense as the band that we want, but...
09 February 2021 588 2 View
From long Pendamic now government is opening school and colleges on for off line classes. What do you think that this decision is fruitful to the students and society too?
08 February 2021 3,068 6 View
Hi everyone! I would like to write my bachelor's thesis on a topic that's currently relevant in the sphere of finance, marketing or computer science (or if it's possible a topic concerning all the...
08 February 2021 1,300 12 View
Taking a fractional ODE problem as an example. It has come to my attention that if the fractional order parameter is in the interval (0,1], many only presents results for alpha=0.9, 0.99. I saw...
08 February 2021 9,671 3 View