What is more appropriate, to examine the impact of services failure/ recovery on brand attitude or brand equity?
I am adopting a mixed-methods approach. I have done a qualitative bit first and got some findings that I thought interesting and could help me make a contribution. These findings showed me that...
31 December 2019 2,629 3 View
I have a model and it has many construct. Most of these constructs are multidimensional ones (being multidimensional construct is not a main point to discuss in my research!) Let's say that I want...
03 April 2019 3,860 2 View
I want to examine the relationship between A and B, and C is a moderator. I found that the variable "C" which is the moderator has interesting antecedents that I would like to examine. Actually,...
05 June 2018 4,800 0 View
I am looking at the impact of sharing emotions with others. Previous research has shown when individuals share their emotion, sad ones, in particular, they feel better. Now, there is another view...
04 May 2017 1,455 7 View
11 December 2016 3,251 0 View
08 September 2016 2,023 0 View
06 July 2016 6,864 8 View
Attitude-behaviour is well known theory and most of the researchers seem to support it. However, I came across another theory that suggests that the relationship is the other way around, and it it...
05 June 2016 3,706 4 View
05 June 2016 4,680 0 View
is there a conceptual paper discussing "brand attitude"? is this concept a unidimensional or multi-dimensional?
04 May 2016 7,780 2 View
So, I have been trying to run a pACYC PCR which will be used later on for a Gibson Assembly. However the PCR is not working. I have already tried gradient PCR and changing extension time; however...
02 March 2021 1,146 2 View
I am working on developing a micromechanical FE model for predicting kink-band formation in UD composites. To model matrix plasticity, which model, out of Concrete Damaged Plasticity and...
28 February 2021 5,415 1 View
I am trying to obtain the response and recovery times for my gas sensor device. It appears the the response/recovery times are primarily dependant on the flow rate of the gas I inject into the...
26 February 2021 1,511 3 View
One main reason for failure of most ERP implementations is the misfit between business requirents and ERP system business process be reduced. How can the misfit between business requirents and ERP...
22 February 2021 5,709 5 View
Good morning everyone, Due to the pandemic, I conducted several online surveys. It is quite agile, not at all expensive, but there are several problems: the sample's representativeness and its...
21 February 2021 7,457 3 View
Hi everyone, This is my first time of attempting to run survival analysis. I have a data on patients with End-stage Kidney Diseases (ESKD). I would want to run survival probability by treatment...
16 February 2021 2,647 3 View
when I put my ZnS solution in the chemical bath, the ZnS oxidizes so there are ZnO peaks appearing because of the reaction with the oxygen in the air, despite the fact that I close the beaker...
14 February 2021 5,778 9 View
I am looking for supporting studies discussing literature limitations on the relationships between digital capabilities, market orientation, brand perception and business performance. Also, a...
14 February 2021 7,457 5 View
I am doing research on the impact of competitive bidding on project success and would like to use SEM. Project success shall be: cost overage, completion time, quality of works and variation...
13 February 2021 4,413 6 View
Am a master student .I need an information about this case to write my thesis?
09 February 2021 9,706 2 View