Consumer affinity is a feeling of liking and fondness for a specific foreign country regarding its culture and landscape and/or its music and entertainment, the people and their lifestyle, and its governmental policies. We found culture/landscape (food and cuisine, history, nature and landscape, arts, architecture) is one of 4 dimensions that drive overall consumer affinity. The nature/culture dimension seems to be close to your term “a nation’s cultural product”. We found overall consumer affinity impacts buying intentions directly and also indirectly through a significant impact on quality evaluations of products from the affinity target. This indicates that exposure to a nation's cultural product (food, arts, etc) may in fact contribute to consumer's perception of the nation's consumer product.