In my opinion it does. Especially for review papers. A paper can benefit substantially from good visualizations, it makes the content more understandable and clear. Other scientists like to cite this work over a paper more difficult to understand.
Moreover, scientists have presentations in meetings and seminars all the time. In the introduction, the best available figure in their field of work is used quite often. This will encourage people in the audience to write down the reference. I bet they will cite the original paper next time they write something related to the subject. (of course the research has to be good).
I'm very curious to hear your opinion about this.