CRM is most effectively reached consumers in the case of traditional retailers due to one-to-one contact. Organisations are investing heavily on CRM. But have they effectively reached the consumers of organised retail. What is your opinion?
organised Retail with their expertise are better suited to answer consumer needs, rather than traditional retailers. At least thast is what history has shown.
No. The CRM is most of all an organized software centred strategy and therefore it is highly impossible to reach the traditional marketers. However, there can be customization in the form of mobile applications to exercise the CRM at the traditional markets.