In today's digital age, we're indeed bombarded with advertisements and marketing messages everywhere we turn, especially on social media and digital platforms. These ads are often tailored specifically to our interests and behaviours, making them hard to ignore. But does this constant exposure impact our ability to make rational decisions as consumers?

Think about it this way: Imagine scrolling through your social media feed and seeing ads for products that seem to know exactly what you like. It's easy to get caught up in the excitement and make impulse purchases without really thinking things through. After all, who doesn't love the convenience of having personalized recommendations right at their fingertips?

But here's the thing: While these ads might seem like they're speaking directly to us, they're often designed to trigger our emotions and impulses rather than appeal to our rational judgment. It's like they're tapping into our desires and persuading us to buy something without considering whether it's the best choice for us.

And then there's the issue of privacy. We know that companies are collecting tons of data about us to target us with these ads, which can feel a little creepy and intrusive. It's natural to wonder what else they might be doing with our information behind the scenes.

But it's not all doom and gloom. The same digital tools that can sometimes cloud our judgment also empower us as consumers. We have access to more information than ever before, from product reviews to price comparisons, which can help us make more informed decisions. And by being aware of the tactics advertisers use to sway us, we can learn to approach their messages with a critical eye.

So yes, while aggressive social media and digital marketing can certainly influence our behaviour as consumers, it's ultimately up to us to decide how much power we want to give them. By staying informed, trusting our instincts, and taking the time to think things through, we can maintain our rationality in an increasingly digital world.

Dear Jubayer Hossain Nowshad

I will not elaborate the answer as Asad Ullah , but I think so! It is likely that the customer's rationality is decreasing to aggressive social media and digital marketing.

Good luck in your research!

Francisco Vieira

State University of Maringá

Brazil

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