Influencers play an important role in promoting new brands. They are people who actively play a role in spreading brand awareness and promoting a brand. For brands looking to increase consumer trust, brand recognition and many other benefits, an influencer marketing strategy is essential. Influencers can help expand your reach and position in the market because social media users can learn more about your brand, your story and the products or services you offer. They can help to increase your sales figures quickly through social media or websites. Influencers can be true champions of products. They will often give personal testimonials, demonstrations, and calls to action when talking about a brand. They can help their followers through the entire sales funnel, from awareness to consideration and even purchase.

Source:

(1) The Important Role of Influencers in Marketing and Business - Klik Mania. https://www.klikmania.net/the-important-role-of-influencers-in-marketing-and-business/.

(2) The Importance Of Influencer Marketing In The 'New Normal ... - Forbes. https://www.forbes.com/sites/forbesagencycouncil/2021/03/02/the-importance-of-influencer-marketing-in-the-new-normal-digital-sphere/ .

(3) The Power of Influencer Marketing | PRSA. https://www.prsa.org/article/the-power-of-influencer-marketing.

(4) 16 Influencer Marketing Trends That Will Shape 2023. https://influencermarketinghub.com/influencer-marketing-trends/.

There have been several studies on the ‘effectiveness of influencer marketing’. Just use these keywords, you will surely find some interesting case studies. In general, microinfluencing is trending high, in comparison to ‘old’ (established as early as 2008-2014) video or photo bloggers, microinfluencers seem to have much more loyal audience. However, investing in this form of Internet advertisement in case of young startup company may be premature and too expensive, especially in times of venture capital ‘funding drought’. You should carefully reconsider this option and wait till growth stage for your product.

Hi readers. I'd like to share my view on the topic. You see, in today's digital world, influencers are like demigods to their followers in the sense that people model their lifestyles and habits after their influencers. As such, through social influence, brands can easily get attention, gain traction and obtain mass adoption by relying on influencers, particularly in the viral marketing era of today.