Framing is a psychological phenomena where information is put “around” an issue that changes the way people think/feel/behave without actually changing the substance of the issue. For example, people respond differently to a cash discount versus a credit card surcharge even if logically there is no difference. Politicians love to use framing effects. For example, there is a “pro-choice” side and a “pro-life” side, but there is neither an “anti-choice” nor “anti-life” side. Similarly, conservative politicians advocate for tax “relief” to frame taxes as something we *suffer* from and thus the good thing is to end the suffering; an alternative would be to frame taxes as membership dues to our nations. Industries do this too. Gambling, like slot machines, rely on variable ratio intermittent reinforcement because psychological research shows behavioral patterns learned this way are highly resistant to change. Since people associate gambling with addiction, the industry renamed itself “gaming” as though now you’re just having fun. But this does not alter any of the underlying aspects of gambling that make it gambling. People put a lot of time into things they like: playing video games, reading books, taking long walks, time with their families, and so forth. That doesn’t make those things equivalent to gambling.
Video gaming is lucrative to developers... they provide these in-game downloadable content which people can purchase. It is trap, from some previous research I have conducted, it can be considered an addiction as some people put them in debt to purchase these DLC's and quite often they often seek for an ideal social-self through these aforementioned purchases.