In TESOL, EFL teaching, CALL and MALL, I have seen many studies that were of short duration. 

For example, in looking at several MALL studies, learners used MALL for as little as 40 minutes, one class, one week, or two weeks.  In addition, the duration of the study was not divulged at all in some studies.

But the Hawthorne Effect, also known as the Novelty Effect, means that the newness of being research participants or of using technology in a new way, leads to temporary increases in performance.

Clark and Sugrue (1991) determined that it requires eight weeks for the novelty factor to drop to a minimal level (20% of a Standard Deviation for more than eight weeks, which is < 1% of the variance). Therefore, novelty may serve as a confounding variable for studies lasting less than eight weeks, skewing research results to the positive.

So...how important is it to state the duration of your research study, and to ensure that it lasts long enough for the Hawthorne effect to be negligible? 

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