Facebook's new policy about keeping "Engagement Bait" out of the newsfeed is intended to eliminate posts with "like and share this post" calls to action.
But liking and sharing is part of the engagement that marketers really want.
So what do marketers do in the evolving social media environment?
Please see this discussion and tell us what you think:
http://mimarek1.blogspot.com/2018/01/no-more-like-and-share-maybe.html
I would like to say there are tools to manage social media engagement, but it’s a whole other beast to make each channel work in your favor. The problem depends on how well you use these tools to create authentic interactions, monitor discussions and engage with others. But if you don’t have the right know-how to be actionable with social, your business is left in the dark.
Social media is about people and customer involvement in business. The bait is understood by experienced and intelligent 'Fish'. But the real nature and purpose of social media is involvement of people in your product development , marketing and profitabiiity.
Thank you for sharing my blog post.
It has typically been believed that even the very small level of engagement required to like or share leads to a more beneficial mindset about the product or brand, particularly when many such small actions accumulate over time.
But maybe a kind of engagement that is more beneficial for the business is commenting, user-created content, and other higher-engagement actions. Therefore, marketers need more nuanced calls to action.
Facebook's initiative may help the overall dynamic by reducing distractions in the news feed and allowing users to focus more on things in which they feel a real interest.
dear Mr Michael W. Marek engagement is deeply influenced by the individual qualities of the user, whereas social-interactive engagement is both intrinsically and extrinsically motivated, as the value users can get from using the social media site depends more on the social use they make of it, rather than on their peculiarities or state of mind.
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