This is my observation, I can be wrong. What do you say about it. I wrote three papers on transformative marketing, my these articles are getting least visibility. ( Transformative marketing was introduced in August 2018 in Journal of Marketing by Dr.V. Kumar)

Just for the sake of comparison you can see the performance of well researched topics interms of reads vs new topic article..

New topic articles

Article Impact of Over-the-Top (OTT) Services on the Telecom Compani...

Article Service Quality Analysis Of Private Universities Libraries I...

Article Want To Stay The Market Leader In The Era Of Transformative ...

Old topic articles

Article Measuring and Comparing the Desired and Actual Service Quali...

Article Customer-based brand equity and firms' performance in the te...

On other side researchers are evaluated based on the citations? I wonder how it works, what is your opinion on it? How you keep the balance?

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