I am writing a qualitative thesis about digital transformation (DT) and competitive advantages of banks. My main research question is how banks use DT do defend existing and develop new competitive advantages. As a theoretical basis, I want to use the Dynamic Capabilities theory. At the core, I assume that DT is about value creation as shown in the process model of Vial (2019). therefore, I want to follow Warner and Wäger (2019) that conceptualize DT as a process of building dynamic capabilities. Sensing opportunities from the digitalization and building seizing and transforming capabilities to make changes to the value creation processes and the organization are therefore important for a strategy that leads to competitive advantages.
Any suggestions or comments on this model?
Vial G. 2019. Understanding digital transformation: A review and a research agenda. Journal of Strategic Information Systems 28 (2): 118-144. Warner KSR and Wäger M. 2019. Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Planning 52(3): 326-349.
DT is very promising and emerging area certainly. Perhaps you may take DT in the context of Consumer Relationship, credit assessment, minimizing branch banking, through DT reduce the cost of ATMs and other related infrastructures ..
I can say that digital transformation depends on information technology and this is clear from your talk because dynamic capabilities is one of the capabilities of information technology, and I suggest you focus on the important point is that information technology can shift from a cost center to a value center through the adoption of a clear strategy for the management of technology Information, I wrote this topic in my doctoral thesis
