While impact factor and quartile rank can be useful indicators of a journal's visibility and reputation, they should not be the only factors considered when choosing a journal for publication. It is important to consider the scope, audience, relevance, reputation, accessibility, and speed of publication of the journal as well.
I agree with Ajit Singh that these metrics are not answers in themselves. There are many other factors to consider. Scope is very important as he has mentioned.
Another way I try to think is to ask myself what are the journals I reference and read myself.
The advice that I give to students that are motivated to attempt to publish their dissertation, capstone, or thesis in a peer reviewed scientific journal, is to choose the journal that is published by the professional scientific society of which they are a member of. Publication in peer reviewed scientific journals as a life-long lifestyle, is after all an expected professional behavior of scientists, in general. Support for all science is key, but support for your branch and specialty within science is a fundamental priority. This is of course, my opinion as a scientist. We are many and we are of one accord, but your opinion may (or may not) agree. My assertion is that true science transcends all scientific organizations and professions, and publication of findings is how science advances. However, when initial success in first publication is an urgent priority (and it is for a students and faculty alike) then support for the scientific discipline that one has likely been an active member in for several years, is the most likely path to successful publication as a professional scientist in a peer reviewed scientific journal of archival record. That is the advice I have been giving students for the past decades. And it works: many of them have successfully published their re-configured dissertation, capstone, or thesis on their first attempts, and even more on their second or third attempts.
Timing of the topic is also very important. Many students who are unable to get published submitted manuscripts that were similar in topic and content to articles that the journals had recently (within the last 18 months) published. They were successful when submitting to a similar journal that had NOT published a recent article on a similar topic.
Valid scientific peer-reviewed publication is a complex, complicated time-series process that is difficult to navigate by everyone involved in the many stages and steps required for success (unsolicited and unpaid on scientific merit alone). It is miracle that anything of lasting and unique scientific value ever gets published at all (again, in my humble opinion).
This is an excellent question, and one that we all should pay much closer attention to now as well as the immediate future. The stakes and consequences are very high for getting this wrong. Many real and true scientists have given up any attempts at sharing their unique findings with the world because of the uphill battle and against the current flow that they face when they encounter multiple serial rejections. Students especially need encouragement in order to persevere against forces that are intentionally designed to prevent a "first publication from a previously unknown author". I favor helping them with solid advice and council (and faculty who are in a similar struggle).
ChatGPT in Academic Writing and Publishing: A Comprehensive Guide
Scientific writing is a difficult task that requires clarity, precision, and rigour. It also involves a large amount of research, analysis, and synthesis of information from various sources. However, scientific writing is also hard, time-consuming, and susceptible to errors. Advanced artificial intelligence (AI) models, such as ChatGPT, can simplify academic writing and publishing. ChatGPT has many applications and uses in academic and scientific writing and publishing such as hypothesis generation, literature review, safety recommendations, troubleshooting, tips, paraphrasing and summarising, editing, and proofreading, journal selection, journal style formatting, and other applications.
In this book chapter, we will discuss the main advantages, examples, and applications of ChatGPT in academic and scientific writing from research conception to publishing.
In addition to appropriate metrics (quality + likelihood of acceptance - we aren't all world class researchers!) the question boils down to whom we want to influence. In the hard sciences this matters less, because the subject of the research determines - or should determine - the audience. The audience comes with the journal. With applied science and even more so in the humanities, the publications to aim for are the ones favoured by the communities of practice you wish to influence. These could be local, international, disciplinary or interdisciplinary. Placed your articles where the debate is alive and thriving.
Bibliometric measures, such as Impact Factor, are far less important than the scope of the journal in question. Look at recent articles, read the scope notes of the subjects covered and from that analysis create a short list of possible journals. Only then have a look at Impact Factors and MAYBE decide on the top one.....
I used to select journals that were targeted at nurses and carers as these were who my articles were written for. It was mainly publications from the Mark Allen publisher and the British Journal of Nursing - I think - was where I had most articles, but I also wrote for a similar, community based journal or carers based; but still from the same publishing group.