Social media
Marketing
Education
Branding
https://www.mrs.org.uk/ijmr_article/article/104155
https://www.researchgate.net/publication/283073224_Measuring_the_degree_of_corporate_social_media_use
http://www.scribd.com/doc/278475206/Measuring-the-Degree-of-Corporate-Social-Media-Use#scribd
Article Measuring the Degree of Corporate Social Media Use
Measuring the degree of corporate social media use
Thomas Aichner; Frank Jacob
https://www.econbiz.de/Record/measuring-the-degree-of-corporate-social-media-use-aichner-thomas/10011300234
http://www.themediaprof.com/news-corporate-social-media-use/
http://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1023&context=ama_proceedings
http://www.instituteforpr.org/wp-content/uploads/Social-Media-Measurement-Paper-Jeffrey-6-4-13.pdf
Thank you Mr. Ghulam and Mr. Janaka
as for comparison you may use the usage in public administration
http://www.slideshare.net/adampawlicz/the-usage-of-social-media-by-public-administration-in-poland?qid=04b644cb-6c77-4154-a169-fcc794ac1880&v=&b=&from_search=4
Here is a research conducted by our team in forest product industry using social media.
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