Can someone please help me to find out articles related to digital media use in higher education marketing?

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Alicia De la Peña Popular answer

I was going to suggest that you use Marketing Education Review. The latest issue has some good ideas on how to use Snapchat

Himanshu Rajput

See Teaching, Learning, and Sharing: How Today's Higher Education Faculty Use Social Media at http://eric.ed.gov/?id=ED535130

Potential of the social media as instruments of higher education marketing: a segmentation study @ http://www.tandfonline.com/doi/abs/10.1080/08841241.2011.573593

Subhash Chandra Basu

Hello Nisha,

I think the following will be helpful for you...

1.https://www.bostoninteractive.com/blog/industries/social-media-higher-education-marketing

2. https://www.academia.edu/1220569/Social_Media_in_Higher_Education_A_Literature_Review_and_Research_Directions

3. Sage publication journal - jme- Journal of marketing education.

http://jmd.sagepub.com/content/early/2015/04/28/0273475315583748.refs

http://jmd.sagepub.com/content/37/2/104.abstract

4. http://www.josieahlquist.com/2013/11/11/socialmediareferences/

5. See the attach research article

Happy researching....

Nisha Jayasuriya

Thank you very much for your answers. I'm focusing on the use of digital media for the marketing purpose of higher education institutes. Your articles will be very valuable for me.

Khaliq Ahmad

You may refer to the published article entitled, " Using Facebook as an Alternative Learning Tool in Malaysian Higher Learning Institutions: A Structural Equation Modeling Approach ". (Source: World Academy of Science, Engineering and Technology International Journal of Social, Education, Economics and Management Engineering Vol:9, No:5, 2015)

Khandoker Mahmudur Rahman

You may look for the following references:

Reuben, R., 2008. The use of social media in higher education for marketing and communications: A guide for professionals in higher education. online] http://doteduguru. com/wp-content/uploads/2008/08/social-media-in-higher-education. pdf
Priluck, R., 2004. Web-assisted courses for business education: An examination of two sections of principles of marketing. Journal of Marketing Education, 26(2), pp.161-173.
Gomes, L. and Murphy, J., 2003. An exploratory study of marketing international education online. International Journal of Educational Management, 17(3), pp.116-125.
Spring, J., 2014. Globalization of education: An introduction. Routledge.
Kim, V.W.E., Periyayya, T. and Li, T.A. (2012), “Branding through Facebook for Institutions of Higher Learning”, European Journal of Business and Management, Vol. 4 No. 18, pp. 73–83.

Hope they help in your research.

Houcine Akrout

Hi colleague,

this comprehensive review could be usefull: Eric W.T. Ngai Ka-leung Karen Moon S.S. Lam Eric S. K. Chin Spencer S.C. Tao , (2015),"Social media models, technologies, and applications", Industrial Management & Data Systems, Vol. 115 Iss 5 pp. 769 - 802.

Hope it helps,

H.A

Minna-Maarit Jaskari

Please check two journals: Journal of Marketing Education and Marketing Education Review. Both should have discussed this topic.

Alicia De la Peña

F. Javier Miranda

Constantinides, E., & Zinck Stagno, M. C. (2011). Potential of the social media as instruments of higher education marketing: a segmentation study. Journal of Marketing for Higher Education, 21(1), 7-24.