Nisha Jayasuriya

10 Questions 9 Answers 0 Followers

Questions related from Nisha Jayasuriya

How deal with 0 R squre value?

Though SPSS analysis indicate 0.446 r squre value, Amos gives 0.00 r squre value. How to overcome this?

06 June 2018 6,409 4 View

What are the social media marketing constructs that lead for customer experience and loyalty?

Social media marketing

11 November 2016 3,738 0 View

Could someone explain me how to write theoretical gap. My research area is brand experience in social media. Could someone help me with this?

Research Theoretical gap Brand Marketing

05 May 2016 3,774 2 View

Could you please help me to download articles related to measuring the degree of corporate social media use?

Social media Marketing Education Branding

02 February 2016 2,411 5 View

Can someone please help me to find out articles related to social media use in education field?

01 January 2016 4,322 19 View

Can someone please help me to find out articles related to digital media use in higher education marketing?

Can someone please help me to find out articles related to digital media use in higher education marketing such as digital media and branding?

01 January 2016 5,382 16 View

Can you please help me to find papers in relation to generating brand experience in online communication/ social media?

Digital marketing Social media Brand experience

12 December 2015 6,200 3 View

When collecting data from social media fans of corporate facebook pages, how to get a sample frame?

Need to find a way to get a random sample. My unit of analysis is social media fans My unit of analysis is social media fans of fashion-wear corporate Facebook pages.

01 January 1970 2,517 3 View

Is Brakus/Schmitt/ Zarantonello (2009) "Brand Experience Dimension" a theory?

My research area is brand experience and I found most of the researchers who conducted studies on this area, have selected Brakus/Schmitt/ Zarantonello (2009, p. 53) brand experience concept as...

01 January 1970 7,217 2 View

Does convenience sampling acceptable for PhD thesis?

I'm planning to take students in Private Higher Educational Institutes as my population. However, finding the actual population size or sample frame would not be possible in Sri Lankan context. So...

01 January 1970 6,006 2 View