Hello, everybody. Why do we often tend to assume (mistakenly) that investigations that formulate cause-and-effect relationships are correlational? I ask this, because many times in my country (Peru) I have reviewed many theses in which I have been able to see research questions, such as: How does marketing influence organizational results, or how does marketing contribute to organizational results?, or what is the effect of marketing on organizational results? In the majority of cases I have appreciated that they use the Pearson or Spearman correlation as statistical test, when many of us know it is incorrect. Thank you for your kind attention!

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