Dear Thi ,

kindly find the attached file regarding one of my research in brand equity , it may help you.

and u can visit my profile and find more researches,

best regards,

Dr. Alhaddad

Article THE HIERARCHICAL RELATIONSHIP BETWEEN BRAND EQUITY DIMENSIONS

There are quite a few articles about "university branding," but I gather that you are interested in articles evaluating university brand equity through the use of quantitative indicators. 

See the attached article which uses Saaty's AHP method of making pairwise comparisons between different variables like university rank, location, etc.

http://www.ccsenet.org/journal/index.php/ibr/article/viewFile/20269/13394

Dear Thi,

Please find the attached articles.I hope it may be useful for your research.

Regards

Ramendra

I understand that the Journal of Business Research has a forthcoming Special Issue on University branding. I realise that this is not useful for you right now, but if you are interested in this topic more generally, it is worth keeping an eye out for this SI.

Hi Thi,

You can review the following articles on dimensions of BE in Higher Education. We have cited relevant studies in the references.

Pinar, Musa, Paul Trapp, Tulay Girard, and Thomas Boyt (2014), “University Brand Equity: An Empirical Investigation of its Dimensions,” International Journal of Educational Management, 28 (60), 616-634.

Pinar, Musa, Paul Trapp, Tulay Girard, Tom Boyt (2011), “Utilizing the Brand Ecosystem Framework in Designing Branding Strategies for Higher Education,” International Journal of Educational Management, 25 (7), 724-739.

Sincerely,

Tulay

www.tulaygirard.com

I think you should go through following article and you can use same model and dimensions in education field

Narumon Kimpakorn, Gerard Tocquer, (2010) "Service brand equity and employee brand commitment", Journal of Services Marketing, Vol. 24 Iss: 5, pp.378 - 388

Dear Thi, 

I'm sending you my articles about Brand Equity of University. The image and perceived quality is one of the most important dimension to build and create strong brand equity of University.

I hope can be helpful for you.

Best regards,

Irma

Conference Paper EXPERIENCE DURING THE COURSE AND SUPPORTIVE LEARNING ENVIROM...

Conference Paper The image and perceived quality of universities as important...

My recommendation is not academic research per se, but is a treatment by an academician who himself is very knowledgeable about branding, advertising and culture. I am referring to James Twitchell, a retired professor of English from the University of Florida. His book, Branded Nation (2004) has an excellent first chapter on "Branding 101" and then chapter 3 ("School Daze") is devoted to marketing and branding in the sphere of the university. Definitely worth the read.

Thank you very much for sharing all useful recommendations.

Dear Thi,

Attached are articles you may find helpful, as my PhD research was on HEI branding.  Keep in touch.

  Best regards, Robert

Dear Thi,

You may find this, regarding the Principles of Renaming, relevant to brand equity, as the name is key to an organization.

Robert

Conference Paper The Marketing Impact of the Principles of Renaming Within a ...